The Search is On: TWG is Currently Seeking a Fall Intern

The Wyche Group, a full-service communications firm, is seeking a part-time account intern. This temporary, unpaid position offers the possibility of an extension or promotion to a full-time position on staff at The Wyche Group.

Our one-of-a-kind trainee program offers practical PR experience, tailored professional development plans, networking opportunities, portfolio development support and interview preparation.

Ideal trainee candidates must have previous public relations internship experience, preferably in an agency setting.

Additionally, candidates need to be strong multi-taskers with the ability to help manage projects and multiple deadlines and have an enthusiastic, “can-do” attitude. Applicants should also possess strong writing skills, a working knowledge of AP style and an interest in working with various media and communications tools.

The trainee filling the position will have the unique experience of working in a small, fast-paced and team-oriented environment. Hands-on and practical duties will include generating media lists, conducting media research, compiling client status reports, participating in creative brainstorming sessions, and writing and editing releases, newsletter content and other media documents.

At The Wyche Group, our professional success is sparked by our cohesive group dynamic. While we are cooperative and collaborative, every member of the team has personal responsibilities to uphold. Those of the intern include, but are not limited to:

· Supporting Ellen Adair

· Typing notes from meetings

· Coordinating the company calendar

· Event support

· Administrative support – Outlook

· Internal operation tasks

· Researching – media/story ideas/new business

Prerequisites for the internship position include:

· Desire to learn PR

· Upbeat attitude

· Ability to write well

· Organized

· Creative thinker

· Ability to prioritize

· Prompt and presentable

· PR training is a plus

· Excellent telephone etiquette

· Social media experience- Blogging, Facebook and Twitter

· Budgeting knowledge

· Savvy computer skills

If you’re interested in applying for this internship, please submit a resume, two writing pieces and availability to twg@thewychegroup.com.

2011 Summer Happenings

Just like these July temperatures, things here at TWG are heating up! We’ve spent the spring and summer working closely with our clients to provide strategies, content, and experiences that bring the community together and invite individuals to take action and become engaged. Whether it’s for non-profit organizations or for profit companies, we are passionate about the work our clients do and deliver results that show a commitment to each brand’s needs.

On June 18, we kicked the summer off with The Trust for Public Land as they joined the City of Atlanta in the dedication of the Historic Fourth Ward Park, an area that stretches from City Hall East to Freedom Parkway and is a part of the Atlanta Beltline Project. In 2004, The Trust for Public Land began securing key parcels of land that were necessary to create a network of green spaces along the Beltline. Seven years later, the TPL team found great joy in seeing this significant part of the project come to fruition.

On June 23, Womenetics hosted its second annual Entrepreneurs symposium, “Turning Vision into Value.” At this breakfast event, national thought leaders, southeast community resource providers and expert local panelists gave attendees perspective on revenue thresholds and explored ways women can gain access to necessary funding and capital to build businesses that compete at the highest levels. The morning began with a keynote speech from Barbara Kasoff, president, CEO and Co-Founder of Women Impacting Public Policy, Inc. In her address, this two-term NWBC member and successful serial entrepreneur discussed WIPP and the National Women’s Business Council’s current initiatives, and encouraged attendees to equip themselves with the resources they need to reach business success. In addition to discussing avenues that women can take to find money to finance their businesses, we heard from local entrepreneurs who shared how they create goals, widen their circle of influence, manage finances and maximize their experience to generate business success. This was an eye-opening event, one that enabled the day’s audience to leave with the knowledge necessary to start, run and grow a successful enterprise.

In partnership with Porsche Cars North America, Womenetics co-hosted the inaugural High Performance Women Dinner, an evening of cocktails, elegant dinner and inspiring conversation, on June 30. Dr. Edit Schlaffer, founder of Women without Borders, flew in from Austria as the evening’s special guest. Through her remarks, Dr. Schlaffer painted a picture of life for women in the Middle East and in developing countries. She inspired attendees to take action to help advance the political and economic empowerment of those living in societies in crisis or transition.Pictured to the right are Elisabeth Marchant with Womenetics, Jane Mosbaucher of the U.S. State Department, Edit Schlaffer of Women without Borders, and our own Ellen Adair Wyche.

At this point you’re probably wondering, “What’s next?” We’re glad you asked.

This fall Womenetics will host two Global Women’s Initiatives: The Ripple Effect, the first taking place on September 30 in Atlanta and the second on November 10 in Chicago. From critical areas including economic empowerment, human rights, education & literacy, and health, these programs will convene global thought leaders who will motivate and engage attendees with discussions to inspire increasing women’s impact in the world.

In Atlanta, The Global Women’s Initiative will connect attendees to key policy and decision makers working to advance women globally. Internationally recognized speakers such as former U.S. Ambassador Swanee Hunt and world renowned human-rights activist, Somaly Mam, will deliver powerful messages encompassing the global status of women, the United States’ efforts to impact the well-being of women worldwide, and the public and private initiatives underway that are aimed at helping women control their own destinies.

In Chicago, Womenetics will provide an in-depth look at how full inclusion of women can lead to business success and what global players are doing to focus on women’s leadership. Attendees will be given the opportunity to connect to key policy and decision makers working to advance women and ensure the U.S. stays economically competitive. Internationally recognized speakers from corporate, not-for-profit, academic and public policy arenas will deliver powerful messages surrounding the United States’ domestic and international efforts to impact women’s well-being and the public and private initiatives underway to help women control their destinies.

As our calendar continues to fill up, and the temperatures begin to cool down, we hope that you’ll join us for one of these exciting, upcoming events!

Finding Consistency in the Ever-Changing Social Realm

As part of The Wyche Group’s mission, we believe it is important to listen carefully to our audience in order to develop key messages that foster long-term consumer and community support. Over the past couple of years, social media has come to be an integral part of our toolbox, amplifying our ability to further listen to what our clients and constituents have to say. It seems like every time we learn a new platform, however, another one has seemingly transformed or developed overnight. And while this medium is constantly evolving, we’ve learned that there are a few things that should always stay the same.

Develop a voice

Social media is all about adding a human element to any given brand. It enables companies to put a voice behind their logo and to build relationships with their audiences. It says, “We’re here and we care about our customers.” Take the time to put a little personality into each of your tweets and status updates. The more relatable your tone and content is the higher the quality you will see reflected in your followers.

Social media isn’t about numbers, it’s about purpose.

It was once believed that if someone followed you, the respectful and correct thing to do was to follow them back. With Twitter’s rapid growth in popularity over the past few years, however, this is no longer a practical concept. The purpose of social media isn’t to build follower counts – although that’s certainly part of it – but rather to build relationships with your audience and to join in on the conversation. You hear it from us all the time, but social media is yet one more thing that the idea of being purposeful needs to be applied to. From followers, to tweets and even tumbles, social media begs for practitioners to ask themselves, “What’s my purpose?”

Social media is a two-way street.

Just like any relationship, you want your social media relationships to work both ways. Using social media isn’t simply a matter of shooting out comments about your company and what it’s doing. It’s also about adding value and contributing to what others are saying.

According to a recent post on PR Daily, “the ideal Twitter profile should consist of about 30 percent conversational @replies, 30 percent retweets and 40 percent interesting broadcast tweets, hopefully with an opinion or link, of which only about 25 percent (10 percent of total tweets) are self-promotional. This tells me that a) you’re trying to add value, b) you’re reading others’ content, and c) you’re conversing and aren’t all ‘me, me, me.’ It’s worth noting that all @reply conversation can be as bad as all broadcast, so try to stay balanced.”

It takes time

You know the old adage, “Rome wasn’t built in a day”? The same goes for the online social scene. Acquiring a substantial social media presence isn’t something that happens overnight – it takes time. Celebrate new followers and commit yourself to keeping each platform alive and active. If you carry on a conversational tone, provide your audience with the information they’re looking for and keep at it, the number of followers and fan page likes will soon reflect your effectiveness.

Read what others are saying

Social Media Today fills you in on 10 things your grandmother can teach you about social media.
http://socialmediatoday.com/SMC/191214

ProBlogger poses the question that crosses every professional’s mind: “Is Twitter a waste of time?” Along with demographics, this infographic breaks things down into the pros and cons of this online platform.
http://www.problogger.net/archives/2011/06/02/is-twitter-a-waste-of-time/?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+ProbloggerHelpingBloggersEarnMoney+%28ProBlogger%3A+Helping+Bloggers+Earn+Money%29

Mashable gives you five tips for maintaining brand consistency across social media.
http://mashable.com/2011/03/22/brand-consistency-social-media/

Peter Shankman shares the nine best practices for linking photos to Twitter.
http://shankman.com/nine-best-practices-for-linking-photos-to-twitter/

The 2011 POW! Awards

“The only meaningful measure of power is the positive impact it has on others.” - Alyse Nelson

On April 26, 2011, Womenetics honored 15 innovative female leaders from the Atlanta area at the second annual POW! Awards luncheon. Each of the women honored forge new paths and create leadership models for the women who follow. They trigger change from within as they challenge the status quo and transform vision in action. They encourage and enable dynamic growth, bringing the “POW!” factor to everything they do.

Tuesday’s audience was a part of a powerful message – one of inspiration, change and aspiration – while celebrating and endorsing women’s leadership. In order to hear more from each of our winners, they were all placed into three different groups, each group falling under one of three categories: Spurring Innovation, Shifting Organizations, and Seizing Opportunity. As each group was called up, they were given three different questions, each one enabling the audience to gain a better understanding of the purposeful paths these women took to achieve success.

In addition to the 15 women honored, Alyse Nelson, president and CEO of Vital Voices Global Partnership, delivered a compelling keynote address, one that highlighted women around the world and the change that is yet to come. Nelson’s speech was one of empowerment, inviting each member of the audience to ban together to help lift up women throughout the community and all over the world.

Looking for more? Join us this summer on May 18, July 14 and August 25 for our Up Close and Personal Series as we take a closer look at each of the 15 incredible award winners and the paths that led them to the top. Each breakfast event will take place at the InterContinental Buckhead Atlanta Hotel and will consist of more in-depth panel discussions to build on yesterday’s conversation.

The first segment of our summer series will take place on May 18 and will highlight the following POW! Award winners:

• Donna Smythe - Executive Director, Child Development Association
• Molly Fletcher - President and CEO, MWF Enterprises
• Rachel Ewald - Founder and Executive Director, Foster Care Support Foundation
• Karen Braddy - General Manager, Manheim Specialty
• Audra Dial - Partner, Kilpatrick Townsend Stockton; President, Junior League of Atlanta

More details regarding each event will be posted as the date approaches.

Womenetics and Porsche Cars North America Present the 2011 POW! Awards

Join Womenetics and Porsche Cars North America at the 2011 POW! Awards as we honor innovative female leaders who forge new paths and create leadership models for the women who follow. This second annual awards event takes place on Tuesday, April 26, 2011 from 11 a.m. to 1:30 p.m. at Loews Hotel in Atlanta.

“Porsche believes the driving force behind a successful company is passion,” said Elisabeth Marchant, CEO of Womenetics. “That’s exactly what each of these fifteen POW! Award winners represent. We’re thrilled that Porsche values passionate, driven and powerful women, not just in their automobiles, but in the boardroom, too. We’re proud to partner with them to honor these women.”

2011 marks Porsche’s second year as a sponsor of this premier event and its first as presenting sponsor. Porsche’s presenting sponsorship also includes the POW! Up Close & Personal series of three panel discussion events this summer with the POW! winners.

“We look forward to continuing our valued Womenetics partnership this year,” said Detlev von Platen, president and CEO, Porsche Cars North America. “We applaud and congratulate the POW! winners whose contributions are indispensable to the Atlanta community and their respective industries. This esteemed group of women trigger change from within, challenge the status quo and transform vision into action.”

Womenetics and Porsche Cars North America will honor fifteen POW! Award winners:

Stacey Y. Abrams— Representative, Georgia General Assembly: House Minority Leader and State Representative, 84th District - Ms. Abrams is the first woman to lead the General Assembly in Georgia, and the first African American to lead Georgia’s House of Representatives.

Kim E. Anderson— CEO, Families First: Atlanta’s oldest family and children’s social service agency - Ms. Anderson has restructured and revamped this non-profit, resulting in new supporters, more funding, greater impact and metrics-based reporting on the results their programs have.

Katie J. Bayne — President and General Manager, Sparkling Beverages, The Coca-Cola Company - Ms. Bayne is responsible for the revitalization and growth of the sparkling beverage business for Coca-Cola North America, and has improved consumer engagement through programs such as My Coke Rewards.

Jennifer Bouani— Owner and Author, Bouje Publishing - Ms. Bouani has taken Bouje Publishing from a small start-up in 2006 to an international company with a reach spanning over 14 countries.

Karen Braddy — General Manager, Manheim Specialty and Heavy Truck & Equipment - Ms. Braddy began her career as a $6-per hour vehicle registration clerk. She grew her career while helping Manheim Specialty and Manheim Heavy Truck & Equipment become the multimillion-dollar business it is today.

Kathy Colbenson — CEO, CHRIS Kids - CHRIS Counseling Center, a community designed for troubled youth who have grown out of foster care. Ms. Colbenson founded this non-profit organization, providing a much-needed housing community that was the first of its kind in the state of Georgia.

Audra A. Dial — Partner, Kilpatrick Townsend Stockton; President, Junior League of Atlanta - In both the courtroom and Atlanta’s community, Ms. Dial leads teams of thousands to address tough problems and create solutions to complex, uncomfortable issues.

Cindy Ethridge — Partner and Internal Co-Managing Partner, Gifford Hillegass & Ingwersen - Ms. Ethridge spearheaded the development of the GH&I Non-Profit Practice Group, impacting over 400 Georgia non-profits with focused information to assist them in maximizing their resources.

Rachel Ewald — Founder and Executive Director, Foster Care Support Foundation - Ms. Ewald, partnering with Mary Perdue and the Fulton County Department of Family and Children Services, piloted a new model to revolutionize foster care in Georgia.

Molly Fletcher — President and CEO, MWF Enterprises - Dubbed by CNN as the “female Jerry Maguire,” Ms. Fletcher has single-handedly changed the face of athletic representation across the United States.

Mary Ellen Garrett — Senior Vice President, Merrill Lynch Global Wealth Management, Managing Partner, The Garrett Group - After spending 26 years rising through ranks at Merrill Lynch, Ms. Garrett now leads an all-female team as the Managing Partner of the Garrett Group, one of Merrill Lynch’s top teams in the country.

Paulette Norvel Lewis — Regional Administrator, U.S. Department of Labor, Women’s Bureau, Region IV – Ms. Lewis has impacted thousands of women during her 40 year career, and now advocates for better working conditions, salaries and jobs for women in eight states.

Kelly Regal — Executive Vice President, Turner Broadcasting System – Ms. Regal is focused on talent growth, developing the next generation of leaders within Turner. She has been the guiding force in the creation of significant work life resources that support women’s success in the workplace.

Donna Smythe — Executive Director, Child Development Association – Under Ms. Smythe’s leadership, the Child Development Association has achieved NAEYC re-accreditation, indicating that the organization has met the highest national standards for exceptional quality in early childhood education.

Rocio Woody — President and CEO, Road to Recovery – Ms. Woody created this non-profit after realizing the need for linguistically appropriate and culturally sensitive health care in the treatment of children, adolescent and adult patients suffering of psychiatric disorders.

“We are looking forward to a second sell-out event as we honor these fifteen inspiring women,” said Marchant.

For more information or to purchase your tickets, visit the Womenetics website; seating is limited.

About Womenetics
Womenetics is a global business platform combining online content and events that connects and inspires women to achieve success in their professional and personal lives. Through relevant content online and at events, Womenetics brings powerful ideas and lessons for change and empowerment. Recognized by Forbes as one of the Top 100 Websites for Women. Visit www.womenetics.com.

About Porsche Cars North America, Inc
A wholly owned, indirect subsidiary of Dr. Ing. h.c.F.Porsche, Porsche Cars North America, Inc., and its 197 dealers offer U.S. customers some of the most technically advanced and high-performance vehicles in the world; including the iconic 911 series, the renowned Boxster and Cayman mid-engine sports cars, the high-end Cayenne sport utility vehicles and the four-door Panamera sports sedan.

Follow us: www.twitter.com/Porsche and www.facebook.com/Porsche