And now a word from our interns....

Greetings from Caroline and Elizabeth, summer interns at The Wyche Group. From press releases and media lists, to client meetings and beyond -- we have certainly cut our teeth on plenty of real world public relations.

Looking back on these past few months, we would like to present our top 5 ‘Lessons Learned’ alternately titled:
PR Is Not For Sissies: An Inside Look Into The World of PR Through The Eyes of Two Interns

1. Make or Break- Becoming a PR professional is to master the art of relationships. Relationships with clients, partners, and especially media outlets will define a career in PR. At TWG our focus is, “PR with a Purpose.” This applies to the clients we serve, the employees we hire, and the way we conduct business. In every facet, we seek to create bonds that will better our business and the community, in some way.

2. People Pleaser- An armor of intelligence, strategy, and creativity are essential to PR, but they won’t protect you for long in this industry. Being a PR professional calls for even more. The key to PR is personality, flare and charm, and essentially being a people person. The ability to build and maintain relationships is a crucial aspect of PR that can only be built upon trust.

3. The Royal Treatment- Upon being approached by potential clients, the first step TWG takes is to sit down with the client and understand and identify their wants and needs. We then create a PR plan that is tailored to meet those specific goals. We have learned that in PR, as in much of the business world, the client is always the number one priority. When a client is happy, we are happy!

4. The Devil is in the Details- When working on a PR campaign, it is crucial that every detail is correct for both the reputation of the client, and TWG. As a PR firm, we present our clients to the public. They have to be presented with integrity and poise. Materials for a client must be reviewed, rewritten, reviewed, rewritten, reviewed, and rewritten, until the text has been transformed into something completely new, bettered each time by small details and careful editing. We strive to only put out the best work possible, down to the last detail.

5. Stick to your Guns- Every business has a slogan: “Just do it”, “Quench your thirst”, “Taste the rainbow”, to name a few. Branding is serious business for the PR world, and The Wyche Group strives to live by its own motto: “PR with a Purpose.” From creative approaches that solve client problems, to tireless customer service, there is true purpose in all that we do.
From Day 1, we were expected to share ideas, speak up in meetings, and above all TAKE INITIATIVE. After spending the summer interning at The Wyche Group we leave with a bit more spring, a bit more business savvy and most importantly, a bit more “purpose” in our steps.