World Fitness Day

The Wyche Group helps launch World Fitness Day!




In collaboration with Georgia Campaign for Adolescent Pregnancy Prevention (G-CAPP) and Jane Fonda, The Wyche Group spearheaded the PR campaign for the inaugural World Fitness Day held in the Georgia Dome on May 1, 2010. While managing all local media relations, The Wyche Group also supported national media efforts and handled celebrity scheduling for interview and media opportunities for the launch of World Fitness Day 2010. Efforts resulted in over 121, 844, 144 media impressions from March 21, 2010 through May 4, 2010 alone.







On March 21, 2010, People.com released the exclusive announcement of the launch of World Fitness Day. That same week, Jane Fonda's appearances on Good Morning America and Larry King Live were key to projecting the story across the country. Coverage included CNN, Good Morning America, Extra, Entertainment Tonight and local media outlets, such as Atlanta Journal Constitution, Best Self, and WAGA, WXIA and numerous radio stations.

World Fitness Day
On May 1, led by Jane Fonda and celebrity trainers Richard Simmons, Billy Blanks, Denise Austin, and Debbie Allen, more than 1,500 workout participants converged in the Georgia Dome for the First Annual World Fitness Day. Thousands more viewed the workout remotely online. Dr. Sanjay Gupta, Governor Arnold Schwarzenegger, Ludacris and the Pointer Sisters all promoted and energized the event in the name of a healthier world. Inspired by Fonda's fitness legacy, the event was conceived to be an important call to action to motivate the masses to commit to good health practices.




Celebrating the benefits of good health, World Fitness Day provided a platform to bring attention to the important role of health and wellness and its connection to teen pregnancy prevention. The inaugrual event kicked off the month of May, which is also Teen Pregnancy Prevention Month and National Fitness Month. The World Fitness Day workout benefitted the Georgia Campaign for Adolescent Pregnancy Prevention (G-CAPP). Sponsors included

World Fitness Day proved to be a tremendous success, both through the media hits garnered, and the critical message spread by the event. The Wyche Group bolstered this spectacular exhibition of fun, high energy and entertainment through its PR and media knowledge.

You can learn more about G-CAPP and World Fitness Day by visiting www.gcapp.org

Womenetics POW! Awards

The POW! Awards provided a powerful message - of inspiration, change and aspiration-while celebrating and endorsing women's leadership. As more women enter the workplace every day, a few key, 'forces-of-nature' are changing the landscape of business. These women trigger change from within as they challenge the status quo. Fresh ideas and the ability to inspire put them at the forefront. They transform vision into the language of action. These women are about dynamic growth; they surmount challenges, break down barriers, and have attained success in the workplace. They bring the "POW!" factor to everything they do. These are the women that were honored April 21, 2010 at the Loews Hotel Atlanta at the first ever POW Awards.



With Jazz singer Anna Wilson to stir the crowd with toe tapping songs, and the empowering keynote of Anita McBride, former Chief of Staff of First Lady Laura Bush, the POW! Awards were unlike any event Atlanta has seen.



The 2010 POW! Winners:
Becky Dowling
Director/Founder, "Just" People Inc.

Cathy CoxPresident, Young Harris College

Dr. Dorothy Mitchell-Leef Partner, Reproductive Biology Associates

Emily Ellison
President/Executive Director, Literacy Action

Helene Lollis
President, Pathbuilders

Jacqueline "Jackie" Yeaney EVP/CMO, Pgi

Kate Atwood
Founder, Kate's Club

Kathy Betty
Owner, Atlanta Dream

Leticia Maspons Willis
President, Willis Mechanical

Marilyn Midyette CEO, Girl Scouts of Greater Atlanta

Mary Parker President/CEO, All (n) 1 Security

Richelle (Shelly) Patton President, PRI Development

Rilla Delorier EVP/CMO, SunTrust

Robin H. Sangston
VP/Legal Affairs, Cox Communications

Sally M. Davis VP Institutional Advancement, Morehouse School of Medicine

Wendy Clark SVP Integrated Marketing & Communications, The Coca Cola Company


The Wyche Group provided key messaging, strategy and logistics for the POW! Awards – creating a turnkey event for our client – while ensuring a platform for purposeful women to be honored.

Special Thanks to the Loews Hotel Midtown Atlanta, Swank Audio Visual, Associated Planners of Georgia and Parties to Die For.

You can learn more about Womenetics at www.womenetics.com

Atlanta Ballet's Nutcracker Tea

Atlanta Ballet’s 50th Anniversary of Nutcracker and the Nutcracker Tea

In 2009, Atlanta Ballet asked The Wyche Group to create a campaign to celebrate the 50th Anniversary of Atlanta Ballet’s Nutcracker and to raise awareness and funds to support Atlanta Ballet programs. The public relations campaign and the creation of a celebratory event served as a platform to engage new sponsors, to draw in families not previously involved with the Ballet, and to build a broader opportunity for publicity surrounding the 50th anniversary.

Through a targeted public relations campaign, The Wyche Group generated over 11 million media impressions to create excitement and public interest for the 50th season of Atlanta Ballet’s unique Nutcracker. Public relations efforts —utilizing creative pitching and experienced media relationships—resulted in hits with Delta Sky and Southern Living, covers and articles in Southern Seasons and WHERE Atlanta, and multiple local TV and print stories. Coverage was diverse and widespread. The Nutcracker campaign not only raised awareness about the celebratory season, but also served to reach and meet sales and tickets goals.

Atlanta Ballet’s Nutcracker Tea
On December 19, 2009 Atlanta Ballet celebrated 50 magical years of Nutcracker, with Atlanta Ballet’s Nutcracker Tea, sponsored by Belk. From May to December of 2009, The Wyche Group managed the creative process and creation of the new event. From working with sponsors and patrons, collaborating with Atlanta Ballet staff and Nutcracker Tea Co-Chairs and volunteers, to strategic and tactical planning with partners, The Wyche Group provide a turn-key event unlike any in the Atlanta market.
Children and adults were enchanted as snow fell inside the grand ballroom of the Ritz-Carlton, Buckhead and characters from the Nutcracker were brought to life. Atlanta Ballet’s Nutcracker Tea was a feast for the eyes and for the holiday senses. The highlight of the afternoon was a fashion show by Belk that not only included professional models, but also 40 very lucky children of patrons who were tapped to strut down the runway and have a holiday moment in the limelight.

Through the combined efforts of public relations and a unique event that told the story of 50 magical years of dance and community history, The Wyche Group helped to create a season of celebration for Atlanta Ballet.