The Wyche Group just learned that PRSA Georgia has selected our program, better start livin', as a 2008 Phoenix Award Finalist.
better start livin' was designed and executed by TWG for the Alzheimer's Assocation, Georgia chapter in 2007. Over the course of fall, TWG garnered nearly 29 milllion media impressions and raised an unprecedented amount of awareness. The night of the concert event, nearly 3,000 guests filled the Cobb Energy Performing Arts Centre to support the initiative. Keith Urban, Anna Wilson and Matt Jenkins joined Monty Powell to entertain, inspire, and captivate both old and new advocates and create an impact and message that would endure well beyond the concert event.
The Phoenix Awards is an awards competition designed to recognize projects and programs that demonstrate excellence in the public relations profession in Georgia. The 2008 awards celebration will be held on Thursday, November 6 at the Hyatt Regency Atlanta. Come cheer us on!
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