In collaboration with Georgia Campaign for Adolescent Pregnancy Prevention (G-CAPP) and Jane Fonda, The Wyche Group spearheaded the PR campaign for the inaugural World Fitness Day held in the Georgia Dome on May 1, 2010. While managing all local media relations, The Wyche Group also supported national media efforts and handled celebrity scheduling for interview and media opportunities for the launch of World Fitness Day 2010. Efforts resulted in over 121, 844, 144 media impressions from March 21, 2010 through May 4, 2010 alone.
On March 21, 2010, People.com released the exclusive announcement of the launch of World Fitness Day. That same week, Jane Fonda's appearances on Good Morning America and Larry King Live were key to projecting the story across the country. Coverage included CNN, Good Morning America, Extra, Entertainment Tonight and local media outlets, such as Atlanta Journal Constitution, Best Self, and WAGA, WXIA and numerous radio stations.
World Fitness Day
On May 1, led by Jane Fonda and celebrity trainers Richard Simmons, Billy Blanks, Denise Austin, and Debbie Allen, more than 1,500 workout participants converged in the Georgia Dome for the First Annual World Fitness Day. Thousands more viewed the workout remotely online. Dr. Sanjay Gupta, Governor Arnold Schwarzenegger, Ludacris and the Pointer Sisters all promoted and energized the event in the name of a healthier world. Inspired by Fonda's fitness legacy, the event was conceived to be an important call to action to motivate the masses to commit to good health practices.
Celebrating the benefits of good health, World Fitness Day provided a platform to bring attention to the important role of health and wellness and its connection to teen pregnancy prevention. The inaugrual event kicked off the month of May, which is also Teen Pregnancy Prevention Month and National Fitness Month. The World Fitness Day workout benefitted the Georgia Campaign for Adolescent Pregnancy Prevention (G-CAPP). Sponsors included
World Fitness Day proved to be a tremendous success, both through the media hits garnered, and the critical message spread by the event. The Wyche Group bolstered this spectacular exhibition of fun, high energy and entertainment through its PR and media knowledge.
You can learn more about G-CAPP and World Fitness Day by visiting www.gcapp.org
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