On Friday, May 5, the Technology Association of Georgia's (TAG) Entertainment Society announced that the "Digitainment" initiative is now underway. The announcement, made by Entertainment Society Chairman Audra Browning at the Gwinnett Technology Council Q109 Meeting, signals the unveiling of a program that will marry five of Georgia's technology sectors in order to reshape and further develop the state's high-tech future.
Perceived to have the highest potential for impact by both current state resources and future technology innovation, these five sectors - film, broadcast, music, interactive gaming, and distribution infrastructure -are the focus of the initiative.
A Digitainment task force, along with the Gwinnett Chamber of Commerce, has initiated the process by launching a critical piece of the project: the Digitainment White Paper.
The White Paper will provide a strategic overview of the current economic conditions of the state's entertainment infrastructure, leading-edge technologies, strategies and trends that predict the transformation and possible convergence of five industry sectors.
As part of the leadership team spearheading the Digitainment initiative, The Wyche Group will assist the group in identifying challenges and opportunities that will ultimately aid the state in the development of an action plan to economically capitalize on the anticipated transformation and possible convergence of the global digital entertainment industry. Others involved include the State Department of Economic Development and representatives from some of the leading companies involved in entertainment, broadcast, gaming, music, digital content creation and distribution.
"Digitainment may be the digital glue that helps shape Atlanta's high-tech identity."
- Dan Greenfield, TAG Digitainment Team
Quick Bytes:
What is Digitainment? The convergence of digital content creation, distribution and consumption.
What is Digitainment Georgia? An initiative to bring additional economic activity and job opportunities to the city and state, as more companies and individuals come to view Atlanta and Georgia as home to some of the brightest minds and most innovative firms in the Digitainment arena.
How will Digitainment grow in 2010? In 2010, Digitainment Atlanta will launch a proposed multi-day, multi-venue conference slated to bring together individuals and companies active in the newly-defined industry of Digitainment. The conference will both introduce the concept of Digitainment and spotlight Atlanta and Georgia as leading geographies in the core component fields of music, gaming, film, broadcast and digital content distribution.
How will this positively affect our state? Today, Georgia is home to some of the country’s leading brands, promising startups and internationally recognized artists who are shaping the course of the digital entertainment industry. To spur further development, in 2008, Georgia passed legislation intended to make the state a hub for digital gaming and entertainment.
Over the next two years, Digitainment Georgia will do more than build upon this existing foundation. It will serve as a catalyst for innovation and growth by bringing various players together to establish an industry identity and bring new jobs to the state.
Stay tuned for more info about our state's digital future. For more information visit www.DigitainmentWeek.com
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